SA
Sunrise Auto Group
JUST ARRIVEDSUNRISE AUTO$38,995
40+
units turning a week
Somebody on your team is supposed to photograph, caption and post every one of them. On a good week they get to a dozen.
Now taking 10 stores for the free pilotYour whole lot,
Your whole lot,
posted automatically.
VinPoster reads the inventory feed you already have and posts every new arrival, price drop and aged unit to Facebook, Instagram, X and Google — with your branding, your disclaimer, and a tracked link straight to the VDP.
Free through the pilot. We build your feed mapping for you — no IT ticket, no DMS login, no spreadsheet homework.
- Feed → post
- Minutes, not Mondays
- Sold units
- Come down on their own
- Every post
- Tracked back to the VDP
NEW_ARRIVAL→Facebook Page
JUST ARRIVEDSUNRISE AUTOposted 4 min after feed import
Works with the feed you already send out
The gap
Posting inventory by hand doesn't scale — so it doesn't happen.
Every dealer knows social should be running. It stalls for the same three reasons every time.
6
places it needs to go
Facebook, Instagram, Google, X — each with its own image size, caption length and posting rules. Manually, that's four jobs per car.
0
posts that come down
The unit sold three weeks ago and the post is still collecting comments. Your BDC is answering calls on a car that's long gone.
How it works
Four steps, and only the first one needs you.
01
Point us at your feed
An SFTP drop or a URL — whatever your provider already sends. We handle the mapping, including the columns nobody can explain. No DMS credentials, read-only, and we do the setup for you.
02
We watch what changed
Every import gets diffed against the last one. A new VIN. A price cut. Photos finally uploaded on a unit that had a placeholder. A car crossing 45 days. Those changes are what get posted — not the same 200 cars on a loop.
03
The post gets built
Branded creative sized per platform, a caption in your dealership's voice, your price disclaimer appended automatically, and a CTA. The caption can only use what's actually in your feed — it can't invent a sunroof.
04
Published, then measured
On your schedule, inside each platform's limits, through a short link that tags the VIN. You see which units got seen, which got clicked, and which platform actually sent people to the VDP.
What actually gets posted
We don't post your inventory. We post what changed about it.
A feed dump on repeat reads like a bot and performs like one. VinPoster only posts when something happened to a car — which is also the only time anyone wants to see it.
NEW_ARRIVAL
A VIN shows up for the first time
Posted the same morning it hits the feed, while it's still the newest thing on your lot.
PRICE_DROP
The price moves down
Old price struck through, new price on the badge. The single highest-engagement post a dealer can make.
PHOTOS_ADDED
Real photos finally replace the placeholder
We hold the unit back until it has actual photography. You will never post another "photo coming soon" grey box.
AGED_30 / 45 / 60
A unit crosses your aging threshold
Aged inventory gets pushed back into rotation with different creative and a sharper CTA, before it becomes a wholesale problem.
SOLD → CLEANUP
The VIN disappears from the feed
The post comes down on its own. No stale listings, no calls on a car you don't have, no apologizing to a customer who drove in for it.
Where it posts
Every platform, with an honest status next to it.
Automated posting is gated by app review at every network. Here's exactly where we stand.
Facebook Page
At launchPhoto and carousel posts to your dealership page.
Google Business Profile
At launchLocal posts — the highest-intent placement a dealer has.
Feed posts and carousels. Capped at platform limits, automatically.
X
In reviewAvailable as an add-on — the API is paid, so we price it honestly.
Company page posts, useful for commercial and fleet.
TikTok / Reels / Shorts
ComingAuto-built photo slideshows with motion and a music bed.
The Back Lot
The one audience that's actually yours.
Reach on Facebook is rented — the platform decides who sees you, and the price goes up every year. A shopper who joins your Back Lot is yours. They land in your CRM as a lead, in your Klaviyo as a subscriber, and they hear about a price cut before anyone on social does.
SUNRISE AUTO
The Back Lot
First look at the cars that have been sitting.
We drop prices on aging inventory every week. Back Lot gets the email before the deal goes public.
you@email.comGet first look
One email a week at most. Unsubscribe any time.
One field, on the pages that matter
Exit intent on your VDPs through Google Tag Manager, plus a page we host and link from every social post VinPoster publishes. It asks for an email — not a name, a phone number and a trade-in — because that's what people actually give you.
Your Klaviyo, not ours
The list lives in your account. You own the subscribers, the sending reputation and the data, and you can use the list for anything else you want. We record the consent, timestamped, with the page they subscribed from.
Every signup is a lead
Each subscriber posts into your CRM as an ADF lead carrying the vehicle they were looking at when they signed up. Your BDC works it like any other lead, on the same desk, with the same follow-up.
They really do see it first
When a unit's price comes down, the Back Lot email sends immediately and the public post is held behind it for a day. It isn't a coupon or a fake discount — it's your real price, seen early. Nothing comes out of your gross.
Attribution
Finally know what social actually did.
Every post links through a short link you own, tagged with the VIN. So the report isn't likes and reach — it's VDP views, by platform, by unit.
VDP views from social
Last 30 daysGoogle Business Profile
377 clicks · 2,880 views · 121 postsX
63 clicks · 941 views · 104 postsIllustrative figures — your numbers will be your numbers.
Per-VIN tracking
utm_content carries the VIN, so your analytics can tell you which specific units social moved — not just that "social" sent traffic.
A report your GM will read
One page, emailed monthly: VDP views by platform, top ten units by clicks, and what it cost per view.
Data nobody else has
Over time you learn which body styles, price bands and photo sets earn engagement in your market — and we feed that back into what gets posted.
Free pilot
We're taking ten stores.
We'd rather build this with ten dealers who'll tell us the truth than sell it to a thousand who won't. If your inventory turns and your social is stalled, this is a good trade.
What you get
- Free for the whole pilot, then a founding rate locked for as long as you stay.
- We build your feed mapping and your post templates — you don't set anything up.
- A direct line to the people writing the code, not a support ticket.
- Real say in what gets built next. The stores in the pilot set the order.
What we need
- Read-only access to your inventory feed. No DMS login, ever.
- One social account connected to start — usually the Facebook page.
- About 30 minutes every other week to tell us what's working and what isn't.
Questions
The things dealers ask first.
Do you need my DMS login?
No. We take a read-only copy of the inventory feed your provider already produces — an SFTP drop or a URL. We never touch your DMS, your CRM or your deal jackets.
Will this get my Facebook page restricted?
You connect your own accounts through each platform's official authorization flow, and we post through the sanctioned APIs — never a bot driving a browser. Cadence stays human, we respect every platform's daily caps, and creative and captions vary between posts so nothing trips duplicate-content detection.
Can I control which units get posted?
Yes. Set a price floor, exclude body styles, skip anything headed to wholesale, cap how often a single unit reappears. Most dealers start by excluding everything under a few thousand dollars — auction units don't belong on your page.
My feed is a mess. Half the columns are wrong.
That's normal, and it's our job. We build a mapping profile for your specific feed during onboarding and flag rows that fail validation before anything goes out. Bad data doesn't get posted.
How fast does a new car get posted?
Within minutes of the next feed import. Most providers push one to four times a day, so a unit that lands in the morning file is on social that morning.
Can I approve posts before they go out?
Yes — and approval mode is on by default. You get a mobile-friendly queue, approve or kill each post with a tap, and switch to fully automatic whenever you trust it.
What happens when a car sells?
It drops out of your feed, we detect it, and the live posts come down automatically. That's usually the feature dealers notice first.
Do I need my own Klaviyo account for the Back Lot?
Yes, and that's deliberate — the list belongs in your account, not ours. You own the subscribers and can use them for service reminders, sales events, anything. If you don't have Klaviyo yet, we'll help you set it up during onboarding.
Will the popup slow my website down?
No. It's a few kilobytes of plain JavaScript loaded after your page renders, with no libraries behind it, so it doesn't touch your Core Web Vitals. It installs through Google Tag Manager, which is usually the only door your website vendor leaves open.
What will it cost?
Per rooftop, per month, with X available as an add-on because that API is genuinely expensive. Pricing lands before the pilot ends — the ten pilot stores get a founding rate locked in.